Drug Design, Testing, Manufacturing, & Marketing

   I. Discovery & Creation
      A. Ancient sources
      B. Environmental
      C. Alteration
         1. isomer
      D. New chem cpd.
         1. molecular pharmacology
         2. computer 3D
      E. Genetic manipulation
         1. recombinant DNA technology
         2. pharmacogenetics

  II. Drug names
      A. Chemical name
      B. Generic drug name
      C. Trade name

 III. Testing
      A. Background
      B. Animal studies
         1. half life
         2. median effective dose
         3. median toxicity dose
      C. Human trials = Clinical drug trials
            a. Investigational New Drug
         1. Phase I
         2. Phase II
         3. Phase III
            a. placebo
      D. New Drug Application

  IV. Manufacturing
      A. Bioavailability
         1. inert ingredients
      B. Packaging
         1. National Drug Code

   V. Marketing

  VI. Patents